They made an unlikely duo: a clever entrepreneur and a master herbalist. But when Alessandro Martini and Luigi Rossi took over the National Wine & Spirits Distillery in a small village near Turin, magic happened.
It was in 1863 that Martini’s enterprising spirit and Rossi’s creative genius were galvanised into a vermouth that has endured for more than 150 years: the inimitable Martini Rosso.
From the aromatic botanicals of the famous vermouth to the golden effervescence of the Asti wines, Martini’s influence has spanned continents and decades. Yet its essence will always be steadfastly rooted in the Piedmont region.
The art of blending at Martini is a skill trusted to a select few, passed down from master to master through eight generations.
It falls to Giuseppe ‘Beppe’ Musso, our Master Blender, and Ivano Tonutti, Master Herbalist, to continue the legacy of the original Master Blender, Luigi Rossi. Part of the Martini family since 1994, Beppe selects the wines and guides the delicate blending process for each expression, alongside Ivano, who samples more than 500 botanicals in a year to ensure only the highest quality ingredients are used in the making of Martini. Only Beppe and Ivano know the secret recipes, which are closely guarded under lock and key.
Martini’s Asti is brought to life by Sparkling Wine Master Blender Livio Prandi. Working with many of the 300 small growers of the Asti region – collectively known as the Conferenti – he continues Martini’s longstanding and loyal devotion to the artisans of the region. The result is a selection of sparkling wines that distil tradition and modernity into a true celebration of the Bianco Moscato grape.